Using Product Recommendations To Increase Your Bottom Line

In affiliate marketing, there are many ways in which you can increase your earnings

and maintain the account that you have worked so hard for already. Most of the

techniques and tactics can be learned easily. No need to go anywhere or any

further. They are available online, 24 hours a day and 7 days a week.

One of the more important ways of increasing affiliate marketing bottom line and

sale is through the use of product recommendations. Many marketers know that this

is one of the most effective ways in promoting a certain product.

If the customers or visitors trust you enough, then they will definitely trust your

recommendations. Be very careful in using this approach, though. If you start

promoting everything by recommendation, your credibility will actually wear thin.

This is seen especially when recommendations are seemingly exaggerated and

without much merit.

Do not be afraid to mention things that you do not like about a given product or

service. Rather than lose any points for you, this will make your recommendation

more realistic and will tend to increase your credibility.

Furthermore, if your visitors are really interested in what you are offering, they will

be more than delighted to learn what is good about the product, what is not so

good, and how the product will benefit them.

When you are recommending a certain product, there are some things to remember

on how to make it work effectively and for your advantage. Sound like the true and

leading expert in your field.

Remember this simple equation: Price resistance diminishes in direct proportion to

trust. If your visitors feel and believe that you are an expert in your niche, they are

more inclined to make that purchase. On the other hand, if you are not exuding any

confidence and self-assurance in endorsing your products, they will probably feel

the same way and will go in search of another product or service which is more

believable.

How do you establish this aura of expertise? By offering unique and new solutions

they would not get anywhere else. Show proof that what you are promoting works

as promised. Display prominent testimonials and endorsements from respected and

known personalities, in related fields of course.

Avoid hype at all costs. It is better to sound low key and confident, than to scream

and seek attention. Besides, you would not want to sound unprofessional and have

that thinking stick to your potential customers and clients, now would you? Best to

appear cool and self-assured at the same time.

And remember; prospects are not stupid. They are actually turning to experts and

may already know the things that you know. If you back up your claims with hard

facts and data, they would gladly put down hundreds, or even thousands of dollars

on your promotions. But if you don’t, they are smart enough to take a look at your

competitors and what they are offering.

While recommending a product, it is also important that you give out promotional

freebies. People are already familiar with the concept of offering freebies to promote

your won products. But very few people do this to promote affiliate products. Try to

offer freebies that can promote or even have some information about your products

or services.

Before you add recommendations to you product, it is given that you should try and

test the product and support. Do not run the risk of promoting junk products and

services. Just think how long it took you to build credibility and trust among your

visitors. All that it will take to destroy it is one big mistake on your part.

If possible, have recommendations of products that you have 100% confidence in.

Test the product support before you begin, to ensure that the people you are

referring it to would not be left high and dry when a problem suddenly arises.

Have a look at your affiliate market and look at the strategies you are using. You

may not be focusing on the recommendations that your products need to have.

Your plan of action is sometimes not the only thing that is making your program

work.

Try product recommendation and be among those few who have proven its worth.

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