Friday, May 30, 2008

Weakness in Safe List

How would you like to send your commercial emails to people you do not know, but are expecting to receive such mail from you? Wait a minute. That does not sound right. How can this be?

It is simple, if you know what is really going on. Everybody who is on these lists, also known as safe lists, knows that they will be receiving emails from other members. This is possible because that is one of the conditions of their “safe list” membership.

And those who join these lists are willing to agree to this condition because they themselves would want to send out their own commercial emails to the others on the list.

The result: everyone is sending emails to each other but no one is reading them!

It gets worse when some savvy members sign up for the membership using a free or less-frequently-used account to store the useless emails they will never bother to open and read.

Having said that, it is always wiser to start your own mailing list and build it with opt-in subscribers, no matter how tempting safe lists can be or how many members there are in a safe list.

http://youcansellonline.blogspot.com

Thursday, May 29, 2008

Building Your List with Paid eZine Advertising

Some Internet Marketers can get clueless when it comes to unleashing the full potential of paid eZine advertising. One of the most common dilemmas is that whether the Internet Marketer should advertise the product or service he is selling directly to the subscribers of the eZine he is paying advertising for?

This can be a wise method, but with ifs and buts. For one, the advertisement must be compelling and attention grabbing. Secondly, there is no telling if the eZine’s subscribers constantly practice a buying habit until you put out some money to find out.

Investing even a small sum of money can be risky to a number of Internet Marketers who are on tight budgets. But in spite of the risk factors, eZine advertising can still be rewarding, if done right.

Thus the solution: the marketer would be wiser if he or she uses eZine advertising to build his or her mailing list. It makes sense, anyway. Since some eZines display more than one sponsored advertisement, you can grab the subscriber’s attention by giving a free or risk-free product or offer through your ad.

When the subscriber clicks on your ad, he or she can opt into your mailing list in exchange for the free offer, which can be a free report or even a trial service.

While you are not making a hard sell through your advertisement just yet, building your list by getting other eZine’s subscribers subscribed to your eZine allows you to follow up with them in the future, as and when you have new offer.

http://youcansellonline.blogspot.com

Wednesday, May 28, 2008

Ad Swap Magic

Here is a little used technique you can implement to build your mailing list for no additional cost. I call it “using subscribers to make subscribers” like much in the context of “using money to make money”.

This simple list building formula can be summed up in two words: ad swap.

Generally, you trade advertisements with other eZine publishers, preferably of the same mailing list size or bigger. You broadcast the eZine publisher’s advertisement to your mailing list while the eZine publisher endorses your ad to his list. Yes, you are actually cross endorsing or cross promoting each other's offer to each of your mailing list.

Your advertisement’s goal should be to get as many subscribers possible from the other eZine publisher’s mailing list to sign up for yours.

The result: you grow your mailing list. This method does not require money, which means it can be done for free. And the return of subscribers? Infinite!

You only have to do this with one eZine publisher at least once, because his subscribers who are also your subscribers can now be followed up within the boundaries of your mailing list.

Perform ad swaps with as many eZine publishers as possible and soon, you will have a huge mailing list of your own – built free.

http://youcansellonline.blogspot.com

Tuesday, May 27, 2008

Converting Every Visitor into Subscriber


If a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago.

But the bottom line is that your visitor may not come back to your website again. If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not come back. You could have converted a fraction of the visitors into your customers.

Some may say that creating unique content can keep some of the visitors coming back, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list.

Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You do this by asking for your visitor’s name and email address through your opt-in form.

And if your visitor signs up to be on your mailing list, you can still follow up with him via email. You can get your subscriber to consider your offer, or endorse another offer to him or her.

All in all, you want to convert as many visitors into subscribers as possible and obtain the potential revenue you rightfully deserve – the easy, wise way.

(Words: 252)

http://youcansellonline.blogspot.com

Monday, May 26, 2008

The 3 Best eZine Formats

eZine publishers today use any one or more of the 3 most commonly used eZine

formats which I am about to describe to you in this article.

Ultimately, you can decide which format is the best choice for you, though each

winning format has its pros and cons.

The text eZine is the most commonly published. The advantage of this format is

that other than writing, you do not require any special skill to use a Word or

Notepad program.

While the HTML eZine format requires a certain degree of HTML skills on your part,

you can add more sophisticated features to your eZine issues, making them more

appealing to your subscriber thus increases your readership value, something that

text eZines do not have.

You can decorate your eZine format, change your fonts, include pictures, and more.

However, the drawback often faced by HTML eZines is that they often get trapped

into spam filters before they reach their subscribers’ inboxes.

The third and least used among the 3 formats is the PDF eZine. Publishing your

eZine in PDF format can consume a lot of time and effort on your part but often

make up for your time spent in quality readership.

Due to the commitment, PDF eZines are usually published on a monthly basis. The

great part, though, is that you can put in your affiliate links in your PDF eZine issue

and allow your subscribers to pass the eZine issue around.

Given the choices, however, you do not have to necessarily choose strictly one

eZine format, as some eZine publishers today do publish in more than one format.

http://youcansellonline.blogspot.com

Friday, May 23, 2008

Deciding the Nature of Your eZine

When choosing a topic to publish your eZine on, you must consider some important success factors that can determine the flow and goal of your eZine.

You are encouraged to write non-time sensitive contents such as short tips, mini stories and interviews. Doing so enables you to create content in advance so that you can conveniently dispense to your subscribers at a later schedule.

Topic-wise, you will do well to cater to a starving market that will always have a demand for the kind of content you offer. And by this, I mean that you should zero in onto a demand that has been, is and will always be there.

Relationships and dating are niches that have been on Earth long before the World Wide Web came up, for example. The food niche will always be there as long as there are chefs cooking for anyone with a stomach to fill.

Having said that, you also want to have a steady stream of products or services of your own or an affiliate you can endorse to your mailing list and make even more money.

This is also the reason why the Internet Marketing niche will remain one of the hottest niches there is, as products and services are created almost around the clock. As long as there Internet Businesses cropping up, there will always be needs to be fulfilled.

http://youcansellonline.blogspot.com

Thursday, May 22, 2008

Mailing List for Affiliate Marketers

If you are an affiliate marketer who wants to make a comfortable living from

referring your prospects to other people’s product or service for decent

commissions, then you must consider building your own mailing list.

Building your mailing list of hungry prospects can be one of the best investments

you will ever make, as it is time and effort worth spending. When you strike out on a

Joint Venture and have a new product or service to endorse, you need look no

further than your own mailing list.

Granted, that most affiliates, as in more than 90 percent of them, are not making

money from affiliate programs, but this often results from the same amount of effort

focused on least effective methods.

While having your own mailing list is, not the only effective affiliate marketing

method, you can make affiliate sales very quickly even in the next few hours after

sending a sales message, provided that your mailing list is huge and responsive.

This is often true, because owning your own mailing list for you to endorse products

and services to is one of the fastest-producing results, beating other affiliate

marketing methods imaginable.

In a nutshell, the affiliate marketer who gets ahead of the pack is the one who

owns a huge and responsive mailing list of prospects.

http://youcansellonline.blogspot.com